The 23rd edition of Golden Drum Festival, recently held in Ljubljana, has seen Saatchi & Saatchi Belgrade/Publicis One take home the gold, silver and bronze awards.
Saatchi & Saatchi Belgrade received two accolades for "The most important call in life" campaign, a Golden Drum in integrated and a Silver Drum in PR. The agency also snapped up Drum Adriatic 2016 Bronze, a special award handed out to the most successful agencies in the Adriatic region.
The campaign called "The most important call in life" was launched by Saatchi & Saatchi Belgrade and the Hemofarm Foundation, supported by Direct Media and Fusion Communications, with the aim to make the general public aware of the problem of organ donation in Serbia. The other objective was to raise awareness about the importance of donating organs and to help reach national consensus on the adoption of a new law for organ transplants.
In Serbia, at this moment, thousands of people waiting for a call for an organ transplant. Unfortunately, most of them will never get that call. Annually, about 30 people die waiting for an organ. The adoption of a new law would introduce the presumed consent (also known as opt-out) model for organ donation, which would allow for a drastic increase in the number of donors and successful transplantations.
As a part of the campaign, June 6th was declared the National Day of Donors. The new law on organ transplantation will be put up for discussion in Parliament of Serbia by the end of 2016.