She spent most of her life moving across Europe and Middle East. Multicultural background, colorful personality, new experiences, dynamic lifestyle, quick adaptation skills, global spirit and local know-how, made advertising a natural fit.
At the age of 20, she decided to follow her passion for advertising and became the youngest employee of Saatchi & Saatchi Belgrade. Transferred to Leo Burnett and moved through the account management ranks until promoted to Group Account Director in 2 years. Led the biggest account and creative team to develop and deliver holistic advertising communication (ATL, BTL, PR, Digital…) across finance, insurance, automotive, food, media, non-alcoholic beverage, confectionery industries. Specialized in building strong Client - Agency relationship and delivering new business through numerous winning pitch presentations.
She was appointed to Saatchi & Saatchi Belgrade as Managing Director at the age of only 30. Concentrated on strong team leadership, creating a spirit of teamwork, creation of ideas & brands that create loyalty beyond reason, fostering an environment conducive to the pursuit of ideas.
Clients: Nectar, Pekarna Blatnik, Komercijalna Bank, Strauss Adriatic, Kraft Foods, Banca Intesa, Toyota, Procter & Gamble, Western Union, Jaffa, B92, Blic Ringier daily newspaper and magazines, Red Cross, Backa, Beorol, Delta Generali insurance…
Awards: Cannes Lions, Golden Drum, EACA Care Award, Eurobest, Epica, and more than 30 awards by Serbian Advertising Association.