Saatchi & Saatchi Belgrade

Sonja Milovic, Managing Director

She spent most of her life moving across Europe and Middle East. Multicultural background, colorful personality, new experiences, dynamic lifestyle, quick adaptation skills, global spirit and local know-how, made advertising a natural fit.

At the age of 20, she decided to follow her passion for advertising and became the youngest employee of Saatchi & Saatchi Belgrade. Transferred to Leo Burnett and moved through the account management ranks until promoted to Group Account Director in 2 years. Led the biggest account and creative team to develop and deliver holistic advertising communication (ATL, BTL, PR, Digital…) across finance, insurance, automotive, food, media, non-alcoholic beverage, confectionery industries. Specialized in building strong Client - Agency relationship and delivering new business through numerous winning pitch presentations.

She was appointed to Saatchi & Saatchi Belgrade as Managing Director at the age of only 30. Concentrated on strong team leadership, creating a spirit of teamwork, creation of ideas & brands that create loyalty beyond reason, fostering an environment conducive to the pursuit of ideas.

Clients: Nectar, Pekarna Blatnik, Komercijalna Bank, Strauss Adriatic, Kraft Foods, Banca Intesa, Toyota, Procter & Gamble, Western Union, Jaffa, B92, Blic Ringier daily newspaper and magazines, Red Cross, Backa, Beorol, Delta Generali insurance…

Awards: Cannes Lions, Golden Drum, EACA Care Award, Eurobest, Epica, and more than 30 awards by Serbian Advertising Association.