Snežana is highly accomplished Marketing Executive with 16-year long history of success in developing effective marketing strategies, optimizing business growth and profitability, enhancing competitive advantage and delivering results for her brands and agency. She is an expert in building Brands, Business, Profit, Practices and People.
Her star-reaching journey started in Leo Burnett, where she rose through the ranks to Vice President position and dared to build and nurture some of world’s biggest brands across Adriatic region. Snežana has dedicated all her passion, energy and talent to fuel agency growth through leadership by example, focus on new business, and ability to create best bar none brand communications that maximize shares and turn consumers into believers and brand lovers.Track record in development of result-driven integrated marketing communications, brand strategies, marketing plans, interactive strategies, product launches, innovative collateral materials, experiential & event marketing, had led her to join Saatchi & Saatchi team as Client Service Director.
She is a creative thinker, innovative problem solver and excellent motivator with reputation for building consensus across multiple delivery units, creating operational efficiencies and always bringing the results. During her career, Snežana took excellent care of many brands such as: Marlboro, L&M, Parliament, Assos, Eve, Muratti, Bonux, Tide, Wash & Go, Baby King, Nectar, Efes Pilsener, Weifert, Beck’s, Philips, Daewoo, Western Union, Najlepše želje, Unicef, UNHCR, Gazprom Petrol Stations.
Snežana loves to cook and travel, dreams in Spanish and Italian and adores her son, little hero Nikola whose struggle for life inspired his proud mom and her colleagues to create “Battle For Babies”, award-winning campaign which mobilized the whole nation and became a Lovemark.